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“An obvious reason is that our finance is a lot more convenient. In addition to this, I have read a studies that found that after 11 months customers do not view their car as ‘new’, they see it as old. When customers start to view any items are ‘old’, they start looking for something more new. When purchasing something, especially a car (which is such a fundamental purchase), the pleasure of buying increases your dopamine levels, making you feel good. People are craving that feeling of buying something new and are therefore doing it more often. Now-a-days’ behaviour of buying is that we are constantly looking for the newest and best technology available. This has been found to be the most common reason to trigger customers purchasing decisions. This would support the trend of purchasing a new car every one to two years as opposed to every three to four years."
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To find out more about finance at HPL click here https://www.hplmotors.co.uk/apply-for-finance
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